The

I am

Collective

THE IAM COLLECTIVE

The I AM Collective is a female-owned and led Dance Company + creative agency based in London. We specialise in all things dance, creativity, movement direction, choreography, branding, advertising and events.

Coming from a professional dance background, our founder Olivia Beckford understands both sides of the creative coin. From being a dancer to hiring dancers, influencer activation, working with a budget, directing movement on set and teaching dance, she’s done it all.

Through a combination of our teams’ skill sets, we have now divided the collective into two parts to make it simple and easy for you to get involved. The first is our dance school which runs every Saturday quarterly, we provide professional dance training for ages 7 + for intermediate to advanced level dancers.

The second is our creative agency where we supply dancers for everything industry-based, from music videos and commercial campaigns to artist performances. We have an up-to-date grasp of social media and use our expertise to coordinate specialised promotional campaigns.

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Testimonials..

“The training is quality and intentional. Every part of the training is for getting people to be ready in the industry. Liv has trained us in multiple styles, which makes me more versatile as a dancer. I’m very grateful for Liv’s guidance and support. I highly recommend it!"
— Khalia W.
"The training is quality and intentional. Every part of the training is for getting people to be ready in the industry. Liv has trained us in multiple styles, which makes me more versatile as a dancer. I’m very grateful for Liv’s guidance and support. I highly recommend it!"
— Leah C.
"IAM has been a hugely beneficial training space for me. Liv creates a professional and well challenging environment that really forced me to think about my dance, what I want out the industry and how I need to keep going to achieve this. I have grown a lot since joining and can’t thank Liv enough for the weekly push and consistent feedback. I’m am really grateful for the opportunities I have had and will take all I’ve learnt forward !"
— Niamh M.
"IAM gets you industry ready!, you will be pushed to your limits and put through your paces but the results speak for themselves, and you’ll leave feeling like a different person! Grateful for the lessons and opportunities as well as the lovely people I’ve met along the way "
— Chloe D.

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Ready to Elevate Your Dance Journey?

Step in, explore your potential, and discover where movement can take you.

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